“Unfortunately, I have found that many Christians think of evangelism the same way, foisting Christian beliefs on strangers in chance encounters. The problem with this approach is that the gospel requires a radical life change, and not many people are about to listen to strangers telling them to change the way they live. What do they know about others’ lives? On the other hand, if a true friend shares the exact same message with heartfelt sincerity, speaking to specific circumstances and struggles, then the message is heard loud and clear. Effective evangelism requires relationships. There are very few exceptions.”

Nabeel Qureshi, Seeking Allah, Finding Jesus